Innovation Strategies for Electric Mobility: The StreetScooter Case


Learn about the tools and methods that can be employed to understand and identify customer needs as well as the processes that companies can set in place to foster and launch successful technological innovations. A special emphasis will be placed on analyzing how companies can benefit from entrepreneurial thinking to innovate more successfully and on understanding how they can build entire ecosystems around their products and services. The theoretical knowledge will be transferred and applied to a recent, highly successful technological innovation from Germany: The StreetScooter, an electric delivery vehicle of Deutsche Post DHL.

This self-paced course consists of eight consecutive parts:
- Defining and Understanding Innovation
- The Customer: Understanding the Opportunity
- The Proposition: Creating Superior Customer Value
- The Process: Managing a Promising Idea
- The Mindset: Thinking and Acting Like an Entrepreneur
- The Development: Getting the Idea Off the Ground
- The Network: Managing the Ecosystem
- Return on Engineering
The course will provide you with an in-depth understanding of the process of technology and innovation management. Specifically, the course will familiarize you with state-of-the-art tools, methods, and theories and help you understand how these may be used to solve and organize complex innovation challenges, placing a special emphasis on interdisciplinary thinking at the intersection of management and technology.

What you'll learn

- To understand how current mega-trends challenge extant approaches from the domains of Marketing, Innovation, and Entrepreneurship.
- To adjust innovation processes to the technological and environmental imperatives of the twenty-first century.
- To translate the previously gained knowledge into market-ready products for electric mobility and beyond.

Course Duration

6 Weeks (2-4 hours per week)

Course Price

FREE (Add a Verified Certificate for $99 USD)


Frank T. Piller: Head of the Technology and Innovation Management Group and Co-Director of the TIME Research Area - RWTH Aachen University
Malte Brettel: Head of the Innovation and Entrepreneurship Group and Co-Director of the TIME Research Area - RWTH Aachen University
Achim Kampker: Head of the Chair of Production Engineering of E-Mobility Components - RWTH Aachen University
Torsten-Oliver Salge: Co-Director of Institute for Technology and Innovation Management (TIM) and Co-Director of the TIME Research Area - RWTH Aachen University